We carefully researched different boat lines before approaching Legend because we wanted a quality product that was reputable, reliable and priced within reach.
Legend has all of these qualities and an added bonus, it is a Canadian company. This was also important to us, first because it means more stabilized pricing but we also believe in supporting Canadian businesses - we support local and Canadian where possible.
A few weeks ago, we attended a dealer conference at the Legend head office. We met other dealers from as far as BC to the Maritimes attended. This was at a time that was very busy and hard break away to go offsite. Legend said come, it's important that you meet the other dealers, staff and see new product.
We soon learned that Legend is a family business and not just in terms of ownership. The dealers are not competitors, they help each other and work together, the whole meeting was a very warm and positive.
We also learned the story of Legend. Legend began in 1986, when the business that was started by two friends in 1968, Vic Duhamel and Carl Dewar, shifted into boats. Their goal was to make a product that made fond family memories.
Vic and Carl found that there were two big issues, buying a boat was much too difficult and there really wasn't a boat designed for the Canadian environment - and Legend was born.
Vic and Carl started by creating affordable and complete boat, motor and trailer packages and created a fully priced catalogue so that pricing was easy to understand. Then, they beefed up their boats with thicker aluminum and made full stand-up tops standard on every windshield model to make sure every Legend boat could handle the rugged Canadian climate while keeping boaters safe and comfortable.
While at Legend's offices, we met Vic. Though Vic is now retired, its clear he has given Legend much of it's spirit and heart. The company is now managed by the sons of Vic and Carl, co-CEOs who also pour heart and spirit into the company.
At the end of the conference, three awards were given out. We were surprised to be the recipient of one of the awards, 'most improved' dealer across Canada.
We are now in our second year selling Legend. In year one, people began to learn that Legend had arrived in Apsley and by year two, everybody wanted one.
Clients seem to love the Legend Brand. Some come because they simply want a boat, others come specifically because they know the Legend name. We have had great feedback from clients - they love their boats. We now have Legend on Anstruther, Jack, Chandos, Eels, Paudash, Koshabhog, Wolloston and beyond. Thank you to all of our clients who are the reason we earned this award.